Technology is increasingly becoming available to campaigns that want to leverage the power of data and machine learning to give them the insights necessary to win a modern campaign. By analyzing millions of data points, software is able to detect patterns and insights that campaigns can use to decide where to spend their money, how to organize their field operation, and make other critical decisions. Max Wood is the founder of Deck, a company that leverages the power of data science to help Democrats predict who is likely to vote, who they will likely support, and what campaigns can do to win their races. Max joins the Money in Politics podcast to share how campaigns are maximizing the impact of data to gain a competitive edge.