One of the fastest-changing landscapes in politics is digital media. Whether it is connected TV or ads on social media, there are more ways than ever to reach voters and donors. But while there are certainly some high profile examples of national campaigns leveraging digital tools to raise astronomical sums, what are the real opportunities, and limitations of digital fundraising, for everyone else? Bill Gordon is the CEO of Yosemite Consulting, a digital media trading desk and strategy firm focused on progressive causes. Bill joins the Money in Politics podcast to share how campaigns up and down the ballot are utilizing their digital media presence to not only turn out the vote, but also to unlock fundraising opportunities.