Understanding voters’ attitudes is an important part of an effective campaign. After all, if a campaign is going to spend significant sums of money to get their message out there, they need to be sure that they are crafting their message in a way that reaches and resonates with people. To that end, campaigns have long invested in polling and research. Celinda Lake is the president of Lake Research Partners and is one of the Democratic Party’s leading political strategists. She serves as a pollster and senior advisor to President-Elect Biden, the national party committees, and dozens of Democratic incumbents and challengers at all levels of the electoral process. Celinda joins the Money in Politics podcast to discuss the accuracy, capacity, and limitations of polling and research, as well as what it tells us about public attitudes surrounding money in politics.