It shouldn’t be surprising that people are much more reachable and persuadable by individuals that they already know and trust. But how does this translate to fundraising? Shola Farber is the Co-Founder and Chief Strategy Officer of the Tuesday Company, a firm that helps organizations strengthen their connection with supporters to drive community activism and fundraising. Shola joins the Money in Politics podcast to discuss how campaigns are leveraging personal relationships to enhance traditional methods of fundraising, which types of candidates or campaigns can gain the most from doing so, and what the future may hold for relational organizing.