Money in Politics

Relational Fundraising

May 20, 2020 CallTime.AI Episode 14
Money in Politics
Relational Fundraising
Chapters
Money in Politics
Relational Fundraising
May 20, 2020 Episode 14
CallTime.AI

It shouldn’t be surprising that people are much more reachable and persuadable by individuals that they already know and trust. But how does this translate to fundraising? Shola Farber is the Co-Founder and Chief Strategy Officer of the Tuesday Company, a Democratic firm that helps organizations strengthen their connection with supporters to drive community activism and fundraising. Shola joins the Money in Politics podcast to discuss how campaigns are leveraging personal relationships to enhance traditional methods of fundraising, which types of candidates or campaigns can gain the most from doing so, and what the future may hold for relational organizing.

Show Notes

It shouldn’t be surprising that people are much more reachable and persuadable by individuals that they already know and trust. But how does this translate to fundraising? Shola Farber is the Co-Founder and Chief Strategy Officer of the Tuesday Company, a Democratic firm that helps organizations strengthen their connection with supporters to drive community activism and fundraising. Shola joins the Money in Politics podcast to discuss how campaigns are leveraging personal relationships to enhance traditional methods of fundraising, which types of candidates or campaigns can gain the most from doing so, and what the future may hold for relational organizing.